Head of Marketing at Hitapps (Remote/Europe/Full-time)
Hitapps is a GameDev company specializing in two areas: Hybrid-casual & Casual (Puzzle/Brain Teasers). We have several successful products in both categories with a combined total of over 80 000 000 downloads, and we are currently featured in the top charts in the Games section. We adhere to principles of openness and transparency, we are results-oriented while valuing work-life balance. We are currently in search of a Chief Marketing Officer whose mission will be to drive the growth of our games.
Assisting in the launch, management, and optimization of advertising campaigns;
Monitoring, analyzing and reporting the effectiveness of campaigns and channels;
Collaborating with product teams to define KPIs for advertising campaigns;
Coordinating the work of the team;
Formulating and testing hypotheses and analyzing results;
Managing and allocating the user acquisition budget, experimenting with new channels.
Minimum 3 years of experience in gamedev, particularly in promoting games through platforms like Applovin, Unity, ironSource, Mintegral, Google Ads, Meta (Facebook), TikTok, ASA;
Knowledge and understanding of calculating mobile metrics: CPA, LTV, ROAS, CVR, Retention, etc;
Understanding of how ad network auctions work;
Experience with ROAS campaigns;
Experience in budget management, reporting on results, and forecasting future business impact;
Conducting A/B tests for advertising campaigns;
Strong communication skills.
High salary level;
100% compensation for vacations, sick leave, and day-offs;
Compensation for educational and sports activities;
Work in a team without bureaucracy;
Opportunity to influence processes within the department.