Head of CRM (Gambling) at WinCorp (Cyprus/Armenia/Full-time)

As the Head of CRM for our dynamic iGaming company, you will play a pivotal role in developing and executing customer-centric strategies to enhance player engagement, retention, and satisfaction. This is a leadership position that requires a strategic mindset, a deep understanding of the iGaming industry, and a passion for delivering exceptional customer experiences.

Responsibilities:

  • Strategy Development: Develop and implement a comprehensive CRM strategy to optimize player lifecycle management. Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.
  • Player Segmentation and Targeting: Utilize data-driven insights to segment players effectively and tailor communication strategies accordingly. Design and execute targeted campaigns to maximize player retention and lifetime value.
  • Communication and Personalization: Oversee the creation of personalized and relevant communications through various channels (email, sms, push notifications, calls) to drive player engagement. Implement personalization strategies to enhance the overall gaming experience for each player.
  • Retention Programs: Develop and manage loyalty programs, promotions, and retention initiatives to keep players engaged and loyal to the brand. Analyze retention metrics and implement strategies to address churn and increase player loyalty.
  • Data Analysis and Reporting: Use analytics tools to monitor, analyze, and report on the effectiveness of CRM initiatives. Provide regular reports to the executive team, highlighting key performance indicators and areas for improvement.
  • Cross-functional Collaboration: Work closely with marketing, product development, and customer support teams to ensure a seamless and consistent customer experience across all touchpoints. Collaborate with data and analytics teams to leverage data insights for continuous improvement.
  • Team Leadership: Lead and inspire a high-performing CRM team, providing guidance and support to ensure the successful execution of CRM strategies. Foster a culture of innovation, collaboration, and continuous improvement within the CRM team.

What you can bring:

  • Proven experience in a senior CRM role within the iGaming industry.
  • In-depth knowledge of CRM tools(Exponea/Bloomreach), data analytics, and player segmentation strategies.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills.
  • Strategic mindset with the ability to drive and implement CRM initiatives aligned with business goals.
  • Familiarity with relevant gaming regulations and industry trends.
  • Leadership experience, including the ability to inspire and manage a diverse team.

What we can offer:

  • You can choose one of 2 locations: Larnaca, Cyprus, or Yerevan, Armenia
  • Work format: hybrid format, the flexible start of the working day, flexible vacation and sick leave policy
  • Payment: fix salary with monthly bonuses
  • Employment: direct permanent contract
  • Growth: everyone has the opportunity for fast growth; we have a budget for education
  • Moreover: work equipment, couch sessions, and English classes

Interview process

  1. Pre-screen with the recruiter (45 minutes)
  2. Hard skills interview (60 minutes)
  3. C lvl interview (60 minutes)
  4. Pre-offer meeting (30 minutes)


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